Martijn Wilder is the CEO of Pollination, a global climate change investment and advisory firm. Co-founded with Tony O’Sullivan, the firm focuses on tackling climate change by providing advisory services, financing solutions, and developing innovative ideas. Pollination is dedicated to creating solutions for climate change challenges by bringing together people from diverse backgrounds.

As a global business leader with nearly 25 years of experience in the sector, Martijn understands the complexity of climate change. Despite significant progress towards addressing global warming, a multidisciplinary approach remains crucial.

Pollination uses an FT Professional Subscription to unite experts across various sectors, enabling them to tackle climate change from multiple angles.

Pollination is a specialist climate change and nature solutions firm, accelerating the transition to a net zero, nature-positive, and resilient future. It brings solutions to life across three synergistic business lines: advisory, projects and investment management. FT content is integral to the firm’s operations, facilitating communication and collaboration through online sharing capabilities

1. Advisory: Providing companies and governments with advice to manage risk and unlock opportunities in the climate and nature transition
2. Projects: Designing and funding the development of industrial decarbonisation and nature-based solutions into investable propositions
3. Investment Management: Designing and funding innovative investment platforms for public and private capital that aim to deliver impact at scale

Martijn emphasises the importance of reading and discussing news and market developments within the team to foster collaboration. An FT Professional Subscription helps Pollination staff stay informed about new financial instruments, market developments, competitors' actions, and emerging technologies. This internal synergy is essential for Pollination to offer comprehensive services and achieve its goals efficiently.

Martijn reads FT content daily, scanning headlines on his phone and exploring deeper into interesting topics via the FT app. He appreciates the FT's broad coverage of geopolitical events and emerging trends, which helps him obtain diverse perspectives crucial for his role as CEO.

FT features like myFT instant alerts and newsletters make media consumption relevant and digestible. Martijn also values the ability to stay updated on important areas without narrowing his search, making the FT a valuable tool for professional and strategic growth.

“The FT is particularly helpful for two things,” says Martijn. The first is the breadth that FT journalism provides. Martijn explains that he “loves emerging trends” and the FT’s coverage of what other companies in a similar space are doing. FT journalists provide readers with trustworthy “insight about the major players and new market entrants,” which helps the team at Pollination see how the sector is evolving over time. As an investor, “the more that you scan the news, the more you pick things up that you hadn't thought about”.

Martijn also relies on the FT as a strong source of truth. “For me, the other thing is that there's lots of very useful information that triggers a lot of thinking about how I connect the dots.” Here, Martijn is referring to the depth that consistently reading FT content provides.

With critical thinking, decision-makers can drive strategic initiatives, solve complex challenges and communicate effectively in today’s dynamic business landscape. Further to this, Martijn often finds that he’ll read something about one company and then “read an article about another.” With a Professional Subscription, readers can make use of the Related Articles feature and explore areas of interest within an FT article in further detail.

Reflecting on the 2016 presidential election, Martijn told us how many of his friends were “strong supporters” of Hillary Clinton’s campaign and that social media “made everyone believe that she was going to win”. They soon realised how they were “living in a bubble,” something Martijn claims was “quite dangerous.” Misinformation feeds into what is known as information overload, which means important content can be easily overlooked. With an FT Professional Subscription, readers can limit and expand their news coverage. Professional subscribers can control what information they receive by selecting premium newsletters that they’d like delivered to their inbox and adding relevant topics to myFT.

In summary, Pollination leverages FT content to approach the global challenge of climate change holistically. By integrating different perspectives and fostering collaboration, the firm strives to develop innovative solutions for a sustainable future. An FT Professional Subscription plays a crucial role in keeping Pollination informed, connected, and aligned with its mission to address climate change effectively.

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