Money.it has identified the Financial Times as an ideal partner due to its reputation as a global leader in financial news and analysis. The FT's brand is synonymous with trust, expertise, and credibility, qualities that perfectly align with our goal of becoming the go-to platform for financial news in Italy.
Product & Marketing Manager, Money.it
Growth in a challenging market
Money.it, an Italian business and finance publication, sought to expand beyond national coverage to offer global financial insights and in-depth analysis, without overstretching its internal resources. Additionally, the publication struggled to meet the increasing demand for high-quality, in-depth analysis while maintaining its existing content standards. While their content had a strong local focus, Money.it recognised the need for authoritative international coverage to provide a more comprehensive offering to their readers.
Enhancing content with FT's trusted journalism
Money.it partnered with the Financial Times to elevate its content by leveraging the FT’s trusted, award-winning journalism through a Republishing agreement. This partnership granted Money.it's premium subscribers integrated access to select FT content, including global financial trends, macroeconomic insights, and expert analysis, enriching their content and significantly expanding Money.it's editorial offering.
The relationship with the FT has also been instrumental in broadening Money.it’s global perspective, filling content gaps with articles translated into Italian, and supporting its ambition to expand its international content offering.
Successful results with FT Republishing
The partnership with the Financial Times broadened Money.it’s global perspective, addressing content gaps with expert insights and advancing its ambition to expand its international content offering.
For its target audience of investors and finance professionals, the collaboration has greatly enhanced Money.it’s content offering, by delivering exclusive insights into global economic trends and market movements. This partnership has driven higher engagement and reader satisfaction, aligning with Money.it’s goal to become Italy’s premier platform for financial news.
Through the republishing agreement, Money.it has experienced substantial growth, including a 16% increase in reader engagement, an 18% rise in subscription renewals, a 15% rise in new subscriptions, plus a notable increase in website traffic, and expanded advertising opportunities. Advertisers have been particularly drawn to the prestigious and trusted content provided by the Financial Times. This enhanced content has not only attracted a broader audience but has also reinforced Money.it’s position as a leading Italian business and finance publication.
This partnership has positively impacted our premium subscriptions, as readers are drawn to the exclusive content we offer. Furthermore, we’ve seen expanded advertising opportunities, as advertisers are more inclined to partner with a publication that features prestigious content, thereby enhancing our market position.
Product and Marketing Manager, Money.it
Benefits of Republishing with FT Professional
With an FT Republishing licence you can share trusted, award-winning journalism with your audience, benefiting from:
☑️ Enriched content ☑️ Enhanced credibility and trust ☑️ Increased audience engagement
☑️ Opportunities to grow traffic ☑️ Increased advertiser appeal
Partnering with the Financial Times through a republishing agreement strengthens your brand’s editorial reputation, builds trust, and positions you as a thought leader, attracting new readers, advertisers, and stakeholders.
Learn more about the benefits of Republishing FT content into your publication https://enterprise.ft.com/en-gb/services/republishing