Ask FT for Professional subscribers

Your shortcut to

smarter decisions

Ask FT is an AI-powered feature that answers questions by searching and summarising trusted Financial Times journalism.

Whether you’re needing background context, or a brief overview of a news event, Ask FT will make sure your next steps are reliably informed.

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Check here if your organisation has a subscription you can join.

Gaining insight made easier

Organisations need to be guided by trusted information, but most professionals are time-poor and feel overwhelmed by what’s available.

Inform your decisions with a new, intelligent way of leveraging the FT’s expertise:

Smart searching - submit a query and Ask FT uses AI to summarise the most relevant FT coverage.
A trusted source - the summaries that Ask FT generates are drawn solely from Financial Times articles.
Go deeper - Ask FT surfaces the articles used to answer your query, providing a starting point for further research.

How Ask FT works

You submit a query, Ask FT provides the summary and key articles for you to explore further.

3 steps to creating

effective queries

1. Be specific. Focus on a clear topic or question. Instead of "Tell me about AI," ask, "What are the key challenges of implementing AI in financial services?"

2. Ask open-ended questions. Use "how," "why," or "what" to encourage detailed responses. "How are fintech companies adapting to new regulations in Asia?"

3. Test and refine. If the response isn’t quite right, add detail to your query. Refine “How has AI impacted jobs?” to, “How has AI impacted jobs in Europe’s banking sector?”

Frequently asked questions

Ask FT uses our advanced searching capabilities and AI models developed by Anthropic to provide useful AI-generated summaries and answers to questions with citations and links to relevant FT articles. Answers are based solely on FT content.

It searches as far back as 2004 where the FT.com digital archive starts.

Answers generated by Ask FT are based solely on Financial Times journalism but this technology can make mistakes and occasionally misinterpret the content that answers are based on. Ask FT provides the source articles and extracts used to help subscribers validate the answers and we will continue to monitor and improve the answer quality over time.

This feature has been created exclusively for our FT Professional audience and will be included in all FT Professional Subscription options. It will not be available to individual FT subscribers.

If you use FT.com for work but your organisation doesn’t currently have a Professional subscription you can find out more and enquire here.

There will be no extra charge for using Ask FT and it will be included as part of an FT Professional Subscription.

We’re rolling out access to FT Professional subscribers in a phased way to help us make improvements to the feature. We plan on all Professional subscribers having access to Ask FT in early 2025.

Organisations do also have the option to opt out of access to Ask FT. If this is the case, you’ll see the barrier message below. In this scenario you should contact your internal subscription admin for more details. If you don’t know who your admin is, then get in touch with us at customer.success@ft.com.

Get started and submit a query

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