Professional Subscriptions
Advanced Sharing
Connect more effectively with your audiences through frictionless
sharing of FT article links.
Enter your work email to request a free trial
for your organisation.
What is Advanced Sharing?
FT Professional subscribers often tell us they’d like to be able to share FT articles more frequently and more widely in order to initiate conversations, build relationships and enhance credibility.
Advanced Sharing is a tool that satisfies those needs by providing frictionless sharing of FT article links, regardless of whether recipients have FT login credentials or not.
- Share more FT content - FT Professional subscribers can purchase an uncapped number of articles to share based on your organisation's needs.
- Share with more people - Advanced Sharing links can be distributed and opened by non-subscribers at scale (e.g. 50, 500, 5,000+ views per article).
- Maintain and strengthen credibility - Leverage the FT's global reputation for accuracy and integrity when sharing articles.
- Keep stakeholders informed - Sharing FT insights with your colleagues and external stakeholders can improve decision making and company culture.
Frequently asked questions
Once Advanced Sharing is turned on for your organisation, selecting the 'Share' button on any FT.com article will present you with an option to generate an Advanced Sharing link. This is alongside the option to share with one person using a gift article credit instead (FT Professional subscribers have 20 gift credits they can use each month).
Advanced Sharing subscribers also have the ability to share highlighted sections of text to draw attention to key points. The option to save a highlight appears when you select text in any FT.com article (currently available on desktops only).
Request a free trial
Connect more effectively
with your clients and colleagues.
Who uses Advanced Sharing?
Advanced Sharing enables the FT's insightful commentary and analysis to be used to stimulate discussions and build stronger connections, both with internal audiences and externally with clients and investors.
Client-facing professionals
Use a trusted source of market analysis to engage clients and prospects in meaningful discussions about potential opportunities or risks. Share FT commentary to create informal touchpoints for building stronger client relationships.
A day rarely passes when we do not share articles by FT journalists to provide and provoke valuable discussion points, both within the firm and externally with clients.
Chairman, Headland Consultancy
Communications and
knowledge teams
Keep internal teams well-informed at all times by curating links to share in email briefings and on company messaging platforms and intranet pages. Minimise complaints about passwords by providing instant access to FT content.
The world is a joined-up place and you have to understand where what you’re doing fits into the big picture. The key to understanding that is having good quality, reliable, trustworthy information.
MANAGING DIRECTOR OF COMMUNICATIONS, EUROPEAN BANK FOR RECONSTRUCTION AND DEVELOPMENT
Senior management
FT articles often provide ideas or talking points for board-level conversations. Senior management can share these impactful pieces in a frictionless way, including on social media, where FT articles can demonstrate thought leadership or be used for profile-building.
Request a free trial
Connect more effectively
with your clients and colleagues.
Pricing and plans
Advanced Sharing is available to customers who have an FT Professional Subscription of 5+ readers. The packages below are designed to meet the needs of different roles and teams within organisations.
Flexible packages
The price is calculated based on the number of articles shared and the intended audience size or number of article views required. Different configurations of package are possible so please contact our team to help calculate your price.
Commercial
Teams in commercial and advisory roles can use FT articles to start client conversations
Example package:
- 1,000 articles (equivalent to a team of 20 sharing 1 article each per week with clients)
- 50 views per article (guarantees clients and any of their stakeholders can access the article)
This example package costs £4,819
Most popular
Comms
Communications teams can ensure internal or external audiences are kept informed
Example package:
- 100 articles (equivalent to a comms team sharing two articles per week in a newsletter or email)
- 5,000 views per article (ensures up to 5,000 recipients can view the articles shared)
This example package costs £4,416
Social
Senior execs and investor relations teams can build their company’s online profile
Example package:
- 50 articles (for a senior exec wants to use objective content to help demonstrate your company values and expertise)
- 20,000 views per article (ensures that for an individual or business account with 20k followers, all of those could read the shared articles)
This example package costs £3,804
Request a free trial
Complete the form below to request trial access to Advanced Sharing for your team or organisation. A member of our team will be in touch to capture your requirements and help with the rollout of your trial.
