Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business is now called FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.
Apart from the obvious coverage on the financial sector, regulations and government decisions, the FT often helps governments and political institutions get more value.
Nikkei and the Financial Times today begin their new partnership, following Nikkei’s purchase of the London-based, global news organisation, which has been owned by Pearson since 1957.
Globalisation and its effects permeate the infrastructure and operations of almost every company. As a result the business ecosystem is far more interconnected and complex - which brings more risks. It is vital that each member of the board has a full understanding of the business’s risk profile and the effectiveness of its risk management.
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