Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business is now called FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
Ineffective boards bring enormous consequences for society. Misperceptions of risk have led many boards, and thus their organisations, into poor decision-making or worse – including business disasters.
Peter Drucker, the late Austrian-American business consultant, said: “Culture eats strategy for breakfast”, and most company directors will be aware of the power of culture to accelerate business and team performance.
On February 24 Russia invaded Ukraine, intending to overthrow Kyiv’s government. The west was outraged. The US, UK and EU imposed sanctions with the aim of crippling Russia’s economy. The world’s biggest brands – among them McDonald’s, Coca-Cola, and BP, icons of the post-Soviet era – jettisoned three decades of investment and withdrew from the market.
Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.
From market moving news to industry insights and competitor analysis, the FT provides a wealth of quality journalism that translates into a conversation you can have with your customer or prospect.
Our new customer case study investigates how Ben Bradshaw MP and his research team are using the Financial Times to be better informed of news, trends and specific issues affecting his constituents.
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