Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business is now called FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
Cass Business School aims to differentiate itself with courses that are more practitioner-oriented and offer a global perspective. The FT helps them do this.
Access to FT.com’s annotation tool MBA Newslines enables professors to annotate articles and stream them directly to students via multiple social media platforms.
As part of a Corporate Licence, the FT developed a tailored information service, including personalised email alerts, Newstracker feeds and access to the FT on LexisNexis.
By integrating a bespoke FT API into their intranet, the widget automatically updates with the latest content through matching the search criteria defined by one of the firm’s knowledge specialists.
Daiwa uses the FT effectively to strategise how investment products will work, and to generate clear, informative marketing materials to offer their products to clients.
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